Landlord Guides Advertising & Tenants
FINDING TENANTS

How to find tenants
without a letting agent.

A practical step-by-step guide to advertising your rental property, managing enquiries, arranging viewings and setting up your next tenancy without using a traditional high street letting agent.

9 min read For landlords Advertising & tenants
THE SHORT ANSWER

Yes - landlords can find tenants without using a traditional letting agent. You can manage enquiries, viewings and tenant selection yourself while using an online letting service to advertise your property and, if needed, help with referencing and the tenancy setup.

START HERE

Can landlords find tenants without a letting agent?

Yes. You do not have to pay a traditional high street letting agent to advertise your property, arrange viewings or choose your tenant.

Many self-managing landlords prefer to stay directly involved while using an online letting service for the areas where they need access or support.

Finding a tenant yourself does not mean doing everything without support. You can manage the applicant relationship yourself while using online tools for advertising, referencing and tenancy setup.

01

Decide when your property will be available

Before advertising, decide when the property can realistically be available for your next tenant.

If your current tenant has given notice, consider their move-out date together with any repairs, cleaning, safety checks or other work needed before a new tenancy can begin.

Being clear about availability helps avoid unsuitable enquiries and gives applicants a realistic expected move-in date.

02

Set a realistic rent

The rent you choose can make a significant difference to the number and quality of enquiries you receive.

Look at similar rental properties in the local area and consider the property's size, condition, location, furnishing, outdoor space, transport links and local demand.

Pricing too high can reduce demand and extend the void period. A realistic asking rent can help you attract suitable applicants more quickly. You can also read our guide to deciding what rent to charge.

03

Prepare your rental property advert

A clear advert helps prospective tenants quickly understand whether your property is suitable for them.

Be accurate and specific rather than relying on vague descriptions.

Monthly rent
Availability date
Bedrooms & bathrooms
Furnishing status
Parking & garden details
Transport links
Nearby amenities
Key property features
04

Take good-quality photographs

Photographs are one of the most important parts of your rental listing.

Take photographs in good natural light, tidy rooms beforehand and make sure the images give applicants a useful representation of the property.

01

Use natural light

Photograph rooms while they are bright and clearly visible.

Avoid unnecessarily dark photographs.
02

Prepare the room

Tidy the property before taking photographs and remove unnecessary clutter.

Presentation matters.
03

Show the property

Include the main living spaces and useful exterior photographs where relevant.

Give applicants a complete impression.
06

Respond quickly to tenant enquiries

Once your advert is live, try to respond to enquiries promptly.

Applicants may be considering several properties, so slow responses can mean missing opportunities to speak with potentially suitable tenants.

Availability
Furnishing
Bills
Parking
Pets
Viewing times
07

Arrange viewings

Viewings give applicants the chance to see the property and give you an opportunity to speak with them directly.

If your existing tenant is still living at the property, communicate clearly and arrange access respectfully.

If the property is empty, offering reasonable flexibility with viewing times can help keep the tenant-find process moving.

08

Choose a suitable applicant

After conducting viewings, you may have interest from several applicants.

Do not simply choose whoever enquires first. Consider the proposed move-in date, whether the applicant appears suitable for the property and whether they can provide the information needed for the next stages.

You remain responsible for deciding who you want to proceed with. Referencing can then help you assess the chosen applicant before committing to the tenancy.

09

Carry out tenant referencing

Referencing can help you assess whether an applicant is suitable before committing to the tenancy. letlaunch's Full Tenancy Setup package includes unlimited tenant and guarantor referencing.

Employment & income verification
Credit checks
Previous landlord reference
Guarantor referencing where required
10

Prepare the tenancy agreement

Once you have chosen your tenant and completed the relevant checks, the tenancy agreement needs to be prepared.

The agreement should clearly record the important tenancy terms, including the property, parties, rent, deposit and tenancy start arrangements.

With Full Tenancy Setup, letlaunch can generate the tenancy agreement while still allowing the landlord to amend relevant details and add custom terms. The agreement can then be signed electronically through DocuSign.

11

Collect the rent and deposit and complete move-in

Before handing over the keys, make sure the relevant move-in monies have been received and that the tenancy and property are ready for occupation.

First month's rent
Tenancy deposit
Signed tenancy agreement
Right to Rent checks
Gas safety, where required
Electrical safety requirements
EPC
Smoke & CO alarm checks
Inventory & check-in report
WHY SELF-MANAGE?

What are the benefits of finding tenants yourself?

Managing the tenant-find process yourself can reduce your letting costs while allowing you to communicate directly with prospective tenants.

01

Reduce costs

Avoid paying for services you are comfortable handling yourself.

Fixed-fee online services can reduce tenant-find costs.
02

Choose your tenant

Speak with applicants directly and decide who you want to progress.

You retain control of tenant selection.
03

Choose your support

Handle the tasks you want and use online support for the areas where you need it.

Self-managing does not have to mean doing everything alone.

FIND TENANTS YOUR WAY

Find your next tenant without paying
traditional letting agent fees.

Advertise on Rightmove from £49, or choose Full Tenancy Setup for £129 if you want letlaunch to help progress the tenancy once you have chosen your applicant.
£49

Rightmove Advertising

For landlords who want to find and manage their tenant themselves.

Rightmove advertising Direct tenant enquiries Manage your own viewings Choose your own tenant
Start Rightmove Listing
Compare both packages in full
FIND TENANTS FROM £49

Ready to find your
next tenant?

Advertise on Rightmove, receive enquiries directly and choose exactly how much support you want with the tenancy setup.

Start My Listing Compare Pricing
Rightmove from £49 Fixed one-off fees You choose the tenant

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