Landlord Guides Advertising & Tenants
RIGHTMOVE ADVERTISING

Rightmove advertising
for landlords.

Learn how landlords can advertise rental properties on Rightmove, what information you need before listing and how to create an advert that attracts suitable tenants.

7 min read For landlords Advertising & tenants
THE SHORT ANSWER

Private landlords generally cannot upload directly to Rightmove themselves. Instead, you can use a letting agent or online letting service such as letlaunch to advertise your property while continuing to manage enquiries, viewings and tenant selection yourself.

01

Can landlords advertise on Rightmove?

Landlords can get their rental property advertised on Rightmove by using a letting agent or an online letting service that can list properties on the portal.

Private landlords generally cannot simply create a direct Rightmove listing themselves in the same way an agent can.

You do not need to hand over the whole letting process to a traditional agent. An online letting service can provide the advertising access while you remain responsible for enquiries, viewings and tenant selection.

02

Why is Rightmove advertising important?

Prospective tenants often begin their property search online, so visibility on major rental portals can help put your property in front of people who are actively looking to move.

More visibility can help generate enquiries, arrange viewings and improve your chances of finding a suitable tenant without leaving the property vacant for longer than necessary.

Visibility matters The quality of your advert still matters too: clear photographs, realistic pricing and a useful description all affect the response.
03

Can I advertise without a high street letting agent?

Yes. A traditional high street letting agent is not your only route to Rightmove advertising.

An online letting service can arrange the property advertising while allowing you to continue speaking directly with applicants and arranging your own viewings.

This can suit self-managing landlords who want access to online property advertising without paying for ongoing property management.

04

How does Rightmove advertising through letlaunch work?

You create your property advert online through letlaunch, choose the package that suits you and provide the information needed for the listing.

01

Choose your package

Select Rightmove Advertising or Full Tenancy Setup depending on the support you need.

Fixed one-off pricing.
02

Create your advert

Add your property details, rent, availability, photographs and key features.

All completed online.

Once enquiries arrive, you remain in control. Speak directly with applicants, arrange viewings and choose who you want to proceed with.

05

What information do I need for a Rightmove advert?

Preparing the main property information before you start can make creating your advert much quicker.

Property address
Monthly rent
Availability date
Property type
Bedrooms & bathrooms
Furnishing status
Property photos
Floorplan, if available
Transport & amenities
Key property features
CREATE A BETTER ADVERT

How to create a good Rightmove advert

A good advert should make it easy for prospective tenants to understand the property and decide whether it could be suitable for them.

06

Use clear, bright photos

Photographs are one of the first things applicants will see.

Make sure the rooms are tidy, use good natural light where possible and include the important parts of the property, such as living spaces, bedrooms, kitchen, bathroom and relevant outdoor areas.

07

Set a realistic rent

Your asking rent can significantly influence the number of enquiries you receive.

Compare similar properties locally and consider your property's condition, location and features.

You can read our guide to deciding what rent to charge for more detail.

08

Write a useful property description

Your description should answer the main questions a prospective tenant is likely to have.

Property layout
Key features
Furnishing
Transport links
Local amenities
Availability date
09

Be clear about availability

Prospective tenants often have a particular timeframe in mind, so provide an accurate availability date.

If an existing tenant is moving out, leave enough time to complete any cleaning, repairs or preparation before committing to the next tenancy start date.

10

Respond quickly to enquiries

Once your advert is live, good applicants may be considering several properties at once.

Responding promptly can help you answer questions and arrange viewings before applicants move on to another property.

AFTER LISTING

What happens after my property is advertised?

Prospective tenants can begin making enquiries about the property.

You can then speak with applicants, answer questions, arrange viewings and decide who you want to proceed with.

If you choose Full Tenancy Setup, letlaunch can then help you progress the tenancy after you have selected your applicant.

Advertising is only the first stage Good photographs, realistic pricing, quick responses and a strong applicant process all contribute to finding a suitable tenant.

READY TO GET ON RIGHTMOVE?

Advertise your rental property
from £49.

Choose advertising only if you want to manage the rest yourself, or Full Tenancy Setup if you want additional support after choosing your tenant.
£49

Rightmove Advertising

For landlords who mainly need Rightmove exposure and want to manage the letting themselves.

Rightmove advertising Direct tenant enquiries Edit your advert online Listing statistics
Start Rightmove Listing
Compare both packages in full
RIGHTMOVE ADVERTISING FROM £49

Ready to get your property
onto Rightmove?

Create your property advert online, receive tenant enquiries directly and stay in control of who you choose to proceed with.

Start My Listing Compare Pricing
Rightmove from £49 Fixed one-off fees You stay in control

Have a Question?

Raise a support ticket with the letlaunch team.
We boast a 1-2 hour response time for all enquiries.

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